No doubt, eCommerce is the ever-changing industry. Every year, businesses can experience changes, face new challenges, and follow trends which may help them grow their businesses. So whatever ups and downs companies have faced this year, the eCommerce market is still growing bigger and even brighter than before. The future of eCommerce is quite uncertain. However, some future trends are already known. One of them is user experience!
You don’t need to be an expert to tell the importance of mobile phones in the lives of people and role in the eCommerce industry.
Do you know, almost 70% of online sales are taking place on a mobile device?
Nevertheless, we’ve gathered some useful information about trends and how will eCommerce going to affect its surrounding. So, continue reading this article because we have a lot to share with you.
Why There Is A Need Of Online Shop For Any Product?
There are a lot of benefits to having an online shop for a product. Because more and more people say they prefer online shopping over conventional shopping. For the past last years, the buyer’s decision-making process has dramatically changed. Nowadays, people conduct extensive online research before even speaking to the salesperson. People are making more direct purchases online via their smartphone. So yes, we can say the internet is making doing businesses more comfortable and faster.
Here’re the reasons why there is a need for an online shop for any product:
Buyers are online now!
Buyers are on the internet; they are everywhere. People always look for convenience in whatever way they can have. It’s an age of technology; 2 out of every 3 individuals use a smartphone for shopping.
Reach Large Targeted Audience:
ECommerce is the fastest growing industry. It offers you an opportunity to reach your targeted audience more effectively. You don’t need to through your business pamphlets in every home to market your products if you are online chances 90% of customers will find you easily (in case if good eCommerce SEO or advertisement has been done).
How Things Will Change In Coming Years?
Here’re some expected changes in the eCommerce in coming years.
Automating Of Operations Is Important For eCommerce Future:
It’s necessary to automate operations for the growth of eCommerce as the retailer have to have only real-time information, like orders shipping along with approximate transit time knowledge. Additionally, various modes of payments should be there for customers’ convenience.
The businesses will have to automate stock management, invoice and billing, returns, and refunds.
Product videos are preferred over product description:
No doubt visuals play important role in the future of eCommerce because people love to watch videos. According to research, 60% of online shoppers prefer to watch product videos than to reading product description.
Additionally, according to other research, almost 64% of buyers buy products after watching product videos.
So in the coming years including product videos on your site is a good marketing strategy.
There are a lot of trends to follow in the coming years, however, it’s necessary to keep yourself updated with the latest trends.